KFC opens a Texas restaurant to test ideas for reclaiming its fried chicken crown
KFC's opened a test kitchen in McKinney, Texas, where the company's trying out ideas it hopes will win back customers who've drifted toward Popeyes and Chick-fil-A over the past decade. The chain calls it the Open House—a single location designed as a laboratory for new menu items, faster service, and a redesigned dining space. It's part of a broader effort to reverse KFC's decline in the American market, where competitors have steadily taken share. The company's testing everything from preparation methods to how it presents fried chicken to customers walking through the door. What works in McKinney could roll out to hundreds of locations nationwide. For now, though, KFC's keeping this experiment contained—watching carefully to see which ideas actually draw people back.